Product developers know that sugar is so much more than sweet, and replacing it is so much more than a formula substitution. So, while consumers love your product, how do you make something they would love even more because it had less sugar? This presentation looked at a framework to re-think product design and how developers can work with their full project team to define what is truly the challenge. It then brought the framework to life with examples of sugar reduction approaches in a variety of foods.
Susan Mayer, MSc, CFS, Innovation Advisor, Food & Ag Lead, RTI International speaking on “Innovative Sugar Reduction Approach” at the 2017 Sweetener Systems Conference.