Consumers’ Views on Sweeteners

Originally Published: September 4, 2017
Last Updated: February 4, 2021
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Humans are hard-wired to prefer sweet-tasting foods. But this tendency has become worrisome given the global rise in obesity and type 2 diabetes. Cries to extend behavior-influencing sugar taxes from soft drinks to other foods like confectionery products ensure that sweeteners will remain controversial for the foreseeable future. This presentation looked at how consumers are navigating these turbulent waters. Do consumers play favorites when it comes to sweeteners? Are views toward so-called “artificial sweeteners” changing? How is this all impacting product innovation? Attendees to this session found out how consumers really feel about sweeteners.

Tom Vierhile, MBA, GlobalData LLC (previously known as Canadean and Datamonitor) speaking on “Sweeteners in the Cross Hairs: How do Consumers Really Feel about Sweeteners & Are These Feelings Changing?” at the 2017 Sweetener Systems Conference.

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