What consumers say about sweeteners they use and the sweeteners in the products they purchase may be a bit different than what you may think. Depending on the category, less than half of U.S.consumers say they pay attention to the type of sweetener used. This presentation looked at what consumers have to say about sweeteners, what they think about specific products with various sweeteners, and looked at some of the key product launches. The intent was to provide insight into what is working with consumers, what isn’t, and why.
Lynn Dornblaser, Director, Innovation & Insight, Mintel speaking on “Consumer Perception of New Sweetened Foods” at the 2016 Sweetener Systems Confernece.